Noteable Web 2.0 Books

Naked Conversations explains the why and how of blogging to business people. It helps businesses strip away the layers of corpspeak (consisting of a mixture of bull, polish, and obfuscation) that prevent businesses and customers from really getting to know each other. It shows businesses how to use blogs to have a meaningful dialog with customers and partners without layers of of polish and shine that customers know obscure real meaning.

From this book, business and marketing decision makers will learn: Blogging is not just another tactical communications distribution channel, but a new strategic medium that benefits both companies and customers Why businesses of all sizes and in all places should blog Why such traditional taboos such as praising competition or publicly discussing product prior to launch make sound business sense in today’ s new Conversational Era How a poor understanding of blogs is costing one small specialty manufacturer $10 million in replacement products for disgruntled customers How a reviled software giant is seeing a newpublic image of openness develop thanks to thousands of active employee blogs What an outspoken NBA owner does with his blog to connect to team fans What employers and employees should know about hiring and firing due to blogging and a code of ethics for blogging.

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There was a time in the not-too-distant past when large companies and powerful governments reigned supreme over the little guy. But new technologies are empowering individuals like never before, and the Davids of the world-the amateur journalists, musicians, and small businessmen and women-are suddenly making a huge economic and social impact.

The balance of power between the individual and the organization is finally evening out. And it's high time the Goliaths of the world pay attention, because, as this book proves, An Army of Davids is on the rise.

A student in her dorm room now commands the resources of a multi-million dollar music recording or movie editing studio of not so many years ago. The tools of creativity have been democratized and the tools of production are not far behind (Karl Marx take note). Glenn Reynolds's beguiling new book tells the insightful story of how an 'army of Davids' is inheriting the Earth, leaving a trail of obsolete business models not to mention cultural, economic, and political institutions in its wake.

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The Corporate Blogging Book
Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.

At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is great. A corporate blog that's boring or deceptive is worse than none at all.

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The Revolution will Not Be Televised
When Joe Trippi signed on to manage Howard Dean’s 2004 presidential campaign, the long shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his energetic but inexperienced team had transformed the most obscure horse in the field into a frontrunner, creating a groundswell of 640,000 people and raising more money than any Democrat in history-more than $50 million-most through donations of $100 or less.

This is the story of how Trippi’s revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever. But it’s more than that.

It’s also about how to engage Americans in a real dialogue, how business leaders, government leaders and anyone can make use of the most revolutionary idea to come along since man first learned to light a fire.