Friday, November 7, 2008

Jihad Vs. McWorld

Benjamin R. Barber, writing in the Atlantic Monthly in March, 1992, puts forth two conflicting world views; those views still persist:



The two axial principles of our age--tribalism and globalism--clash at every point except one: they may both be threatening to democracy

Just beyond the horizon of current events lie two possible political futures--both bleak, neither democratic. The first is a retribalization of large swaths of humankind by war and bloodshed: a threatened Lebanonization of national states in which culture is pitted against culture, people against people, tribe against tribe--a Jihad in the name of a hundred narrowly conceived faiths against every kind of interdependence, every kind of artificial social cooperation and civic mutuality. The second is being borne in on us by the onrush of economic and ecological forces that demand integration and uniformity and that mesmerize the world with fast music, fast computers, and fast food--with MTV, Macintosh, and McDonald's, pressing nations into one commercially homogenous global network: one McWorld tied together by technology, ecology, communications, and commerce. The planet is falling precipitantly apart and coming reluctantly together at the very same moment.

The tendencies of what I am here calling the forces of Jihad and the forces of McWorld operate with equal strength in opposite directions, the one driven by parochial hatreds, the other by universalizing markets, the one re-creating ancient subnational and ethnic borders from within, the other making national borders porous from without. They have one thing in common: neither offers much hope to citizens looking for practical ways to govern themselves democratically. If the global future is to pit Jihad's centrifugal whirlwind against McWorld's centripetal black hole, the outcome is unlikely to be democratic--

While parts of his article are now somewhat dated, as we contemplate new American foreign policy, these two world views are still very influential, and must be acknowledged. I recommend reading the entire article.

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